blinc Mascara Products-It's called TUBING your lashes...painting them is so 20th Century! Move into the 21st Century with Kiss Me Cream Mascara. The greatest invention since - well since mascara!!!! Traditional mascara are oil-based paints. Kiss Me Mascara does not paint the lashes, but instead it forms a tiny tube around every lash. The tube adds volume as it wraps itself around the lash.  It also extends past the length of the lash actually lengthening it. blinc Mascara is applied just like any other mascara. But removal is just as revolutionary as the unique formula itself. It will come off with only warm water and very gentle pressure. No more black tears streaming down your face, no more raccoon eyes. It comes off only when you want it to-easier than a waterproof by far!